Kim Kardashian Breaks Silence on North West's Finger Piercing

A piercing, a cryptic reply, and a bandaged finger have reignited a firestorm around North West, daughter of reality queen Kim Kardashian.

Kim Kardashian has responded — subtly — to backlash over her 12-year-old North's piercing, first spotted earlier this year. The images caused a stir back in September, when North West appeared online with a pierced finger.

But the drama reignited after TikTok creator Mazzy Williams posted an emotional video saying, "North West getting a finger piercing is breaking my heart, just me?"

The clip quickly went viral, catching widespread attention. The shared TikTok account Kim and North — which is run by an adult with Kim's approval — issued a brief but pointed reply, "It's okay."

Though Kim has yet to comment publicly, this reply marked the first acknowledgment of the controversy since the images first circulated.

'Swollen', 'Infected': Fans Slam the Piercing on Social Media

Public reaction has been fierce — and far from supportive. One Instagram viewer wrote, “That looks swollen and like it hurts... made me cringe. Wow!!!” Another added, “It doesn’t look okay, looks infected.” A third echoed, “It looks infected.”

The piercing has drawn intense scrutiny, with fans debating whether it's appropriate — or safe — for someone so young.

Bandage Spotted on North's Finger in New Campaign

Fueling the fire even more: North's finger appeared bandaged in new promotional material. The 12-year-old features in the latest SKIMS holiday campaign, a collaboration between the shapewear brand and Cactus Plant Flea Market.

Images and videos from the shoot show a bandage on the same finger believed to be pierced. One person commented, “Yes put a bandaid on that girl’s finger piercing 🩹.”Another noted, “She literally has a bandaid on the finger she got her piercing on.”

Blue Braids, Bold Looks, and Divided Reactions

North appears in a gingerbread-style set, wearing a black hoodie, teddy bear sweatsuit, layered jewelry, and electric blue hip-length braids. She twirls the braids and announces, "Everybody's wearing Skims."

The collection launches November 20 at 12 p.m. ET. Reactions to the campaign were split. Some fans praised her with comments such as "She looked so adorable ❤️❤️" and "Go Girl....😍🦋.”

But others were far more critical. One follower wrote, "Cashing in on the kid now 😢."

The piercing, combined with the bandage and campaign imagery, has sparked fresh questions around parenting, exposure, and the role of children in brand promotion. Some even questioned whether North's photos were digitally altered.

The piercing first sparked concern in September, but with the TikTok reply and bandaged finger now in plain view, public focus has sharpened — not just on North's appearance, but on Kim Kardashian's choices as a mother.