Users Think Seal's Ad Is The 'Best Super Bowl Commercial Ever'

A Mountain Dew ad featuring singer Seal has been praised by many viewers, who are calling it "the best" commercial shown at the 2025 Super Bowl.

The ad, which aired during the second quarter of the game on Sunday, February 9, showcased Seal in an unexpected and humorous way. The 61-year-old musician appeared as a literal seal, singing a parody of his hit song "Kiss From A Rose," and the clip quickly became a fan favorite online.

The commercial also starred singer Becky G and Mountain Dew's long-running mascot, the "Mountain Dude." They step through a portal and find themselves on a boat in the middle of the ocean. A group of real seals are atop a rock, and among them, Seal's face appears on a seal's body.

He then performs "Kiss From A Lime," a reimagined version of his iconic song, as a way of celebrating the tropical lime flavor of Mountain Dew Baja Blast.

Later, Seal appears in his human form on the boat, quipping that it was a "good-looking seal," while the Mountain Dude dryly responds, "None of this makes sense."

The singer shared the video on social media and in a statement, he said, "I had a blast coming up with new lyrics and loved collaborating with their team to bring this campaign to life in such a fun and unexpected way." The ad was created by Goodby Silverstein & Partners and directed by acclaimed filmmaker Taika Waititi.

Entertainment Tonight captured behind-the-scenes moments with Seal as he recorded the commercial. They also interviewed the singer, who said he was a huge football fan.

When asked about his reaction when he first got the opportunity for the commercial, Seal stated that he was "flattered" but he was even more "excited" about working with "an iconic brand like Mountain Dew."

Additionally, he discussed how "Kiss From A Rose" is still relevant and can resonate with audiences over 30 years after its release. "The song is the reason why we're all here today because, at some point in our lives, we heard a song that made a difference," he explained.

The online reactions to the commercial have been overwhelmingly positive. One viewer wrote, "Best Super Bowl commercial ever and it isn't even close.😂" Another commented, "By far the best commercial of the superbowl. The ad team that created this all should get raises + promotions. I will actually drink this bc the commercial was that clever [sic]."

The ad's absurdity also resonated with audiences, with one fan saying, "This is so unhinged. The best commercial of the night 😂."

Some viewers particularly loved Seal's self-aware humor, with one writing, "It's actually even more funny that it took Seal so long to make fun use of his name like that🤣🤣🤣."

Another praised the parody concept, "Ok Seal parodying Kiss From a Rose (one of my favorite songs ever)in most weirdest way possible is just peak 😂 [sic]."

Several brands also reacted to the commercial on Seal's Instagram. Rock Star Energy wrote, "Take us on the boat ride next, we'll bring our new Boom Piña Coladas!" Klein Tools commented, "So we're just going to carry on after this?"

Toyota USA joined in with, "How can we get this on CarPlay? Asking for a friend." Gold Fish Smiles added, "Invite me swimming next time." Even Coors Light wrote, "Our sloth won't stop singing this."

Additionally, Seal shared news about his future music in an Instagram post the day after the Super Bowl. "All I Know Is Now" was produced by his friend Trevor and will be available on all platforms on Friday, February 14, 2025. He also mentioned the release of "Kiss From A Rose (Seal's Version)" on the same day.

With its blend of nostalgia, humor, and surreal visuals, the Mountain Dew commercial starring Seal has undeniably scored a touchdown with Super Bowl viewers. This clever combination, along with the timely announcement of his new music, suggests Seal's return to the spotlight is just getting started.