Rihanna Poses in Festive Lingerie for Savage X Fenty's Holiday Campaign, and Fans Are Saying Everything — Photos

The singer turned Christmas decorations into supporting players in a holiday shoot that gave admirers plenty to say, including one very personal confession.

Rihanna brought her own idea of festive dressing to Savage X Fenty's 2026 holiday photos, posing among Christmas trees and presents with the confidence that made her such a fabulous advertisement for her own brand.

But the outfits were only half the temptation, because the comments ranged from seasonal appreciation to a rather ambitious request involving her love life.

Christmas Dressing, With Rihanna in Charge

Some people saved their most daring outfits for the holiday party; Rihanna made the campaign itself feel like an occasion. Surrounded by decorated trees, oversized bows, and wrapped gifts, she claimed the center of the Christmas display, and honestly, who was going to argue with that casting?

In the photos shared on Instagram, she wore a red-and-black lingerie set with sheer thigh-high stockings and black heels. The colors supplied the festive spirit, while the stockings gave the whole look a gloriously grown-up finish.

Red lingerie at Christmas was hardly an unfamiliar idea, but Rihanna wore it with such assurance that the familiar combination deserved fresh appreciation. The black accents kept the sweetness in check, and those heels were a wonderfully unapologetic choice for a setting full of presents.

Her caption made her intentions perfectly clear: "When being naughty makes you the gift!" Well, that certainly settled the question of what belonged at the center of the display.

The response on Instagram matched the enthusiasm of the styling. "Christmas came early 🤯🤯🤯," one commenter wrote, offering a fairly persuasive explanation for all that excitement before the holiday.

The sheer stockings also made the festive backdrop feel delightfully mischievous. Another admirer summed up the mood: "very naughty, sometimes nice 😍😊🥰🎄✅." With that much red-and-black lingerie competing with the Christmas trees, "sometimes" felt like a carefully chosen qualification.

A Bow Worth Saving for the Main Present

Then came the large striped bow, a styling choice that took her caption quite literally. Rihanna became part of the gift presentation, and the oversized decoration was every bit as playful as the idea promised.

It was an especially fun addition because the shoot already had wrapped presents to work with. Putting the bow on Rihanna gave that familiar Christmas prop a much more glamorous job, and she had the presence to carry off its exaggerated scale.

The other linked Instagram post drew an equally decisive verdict: "The baddest to ever do it," one admirer declared. No elaborate explanation accompanied that assessment, and frankly, the confidence in the photos did plenty of explaining.

For another commenter, the admiration became much more personal: "Riri baby that mommy body is everythingggggggg. I mean you was everything before but now 🥵 I just wanna be you and asap gf. Dassit [sic]."

That was quite a wish list to leave beneath a holiday campaign. Still, the affection came through clearly, especially in the appreciation for the body Rihanna brought to these photos.

The bow gave the styling a wink, but her ease in the lingerie supplied its real appeal. She made such a theatrical Christmas setup feel like somewhere she could simply arrive and take possession of the room.

She Had This Attitude From the Beginning

That confidence had a history, and Rihanna had been quite specific about it when she introduced Savage X Fenty. Long before this festive campaign, she explained that wearing lingerie could be a pleasure women chose for themselves.

Ahead of the brand's May 11, 2018, debut, she told Vogue, "I can only hope to encourage confidence and strength by showing lingerie in another light." She also said, "I want women to own their beauty."

Her first collection gave that idea plenty of room to play. It included 90 pieces across lingerie, sleepwear, and accessories, with four capsule collections offering different ways to get dressed, or deliciously undressed.

On the Reg covered everyday foundations, including T-shirt bras and bras in a range of nude shades. U Cute leaned into lace and a more girlish mood, giving shoppers somewhere softer to start before the collection became considerably more daring.

Damn included rompers, garter belt sets, and bodysuits. Black Widow went further, with cupless bodysuits, half-cut bras, and open-back bikini bottoms, so the adventurous spirit behind the holiday photos certainly had early company.

The launch also made room for shoppers often underserved by lingerie brands. Bras ranged from 32A to 44DD, while lingerie, underwear, and loungewear ran from XS to 3XL, with international shipping planned for 210 countries.

Those were the original launch details, including bras priced from $39 to $59 and T-shirt bras from $29 to $34. Underwear ranged from $14.50 to $29, while pieces such as corsets and robes fell between $69 and $99.

Even the accessories followed the mood, with handcuffs priced from $18 to $29. At the time, a $50 annual membership offered early access to launches, limited-edition shopping, and free shipping in both directions.

The Holiday Looks Had Plenty of History Behind Them

Since its establishment in 2018, the label has expanded into everyday basics and men's essentials, along with elevated sleepwear and loungewear. Its brand page also included year-round bridal styles, extending that invitation to feel fabulous well beyond Christmas.

On that page, Rihanna described Savage X as a way to set your own rules and dress for your own mood and personality. That freedom suited her holiday wardrobe beautifully, right down to the decision to dress herself as the present.

And there was more to enjoy beyond this year's bow: the holiday gallery below followed Rihanna's Savage X Fenty looks through the years, with the changing lingerie and her gorgeous curves deserving their own unhurried appreciation. Consider it a little extra present!

Years Before Savage x Fenty

2018

2019

2020

2021

2022

2023

2024

2025

2026 — The Newest Photos!