
Keke Palmer's Voluminous Red Hair and Body-Hugging Gown at 'The Pickup' World Premiere in LA Ignite Buzz
The actress turned heads with a daring, slightly sheer look that drew instant applause and just as much side-eye online.
On July 27, 2025, Keke Palmer stepped onto the red carpet at Regal LA Live to promote Amazon MGM Studios' "The Pickup." However, her eyebrow-raising outfit and styling choices made waves, with some netizens saying they made her look older than her age.

A netizen's comment about Keke Palmer's appearance at Amazon
The 31-year-old wore a gray, figure-hugging, floor-length dress with an asymmetric neckline that also showcased intricate details, contrasting soft silk on the skirt with shimmering, textured elements on both the bodice and skirt.

Keke Palmer attends the World Premiere of Amazon MGM Studios' "The Pickup" at Regal LA Live on July 27, 2025, in Los Angeles, California | Source: Getty Images
Her hair, pulled back neatly at the front, transitions into rich, reddish-copper curls styled with a glossy finish that cascades past her shoulders, elegantly framing her face.

Keke Palmer attends the World Premiere of Amazon MGM Studios' "The Pickup" at Regal LA Live on July 27, 2025, in Los Angeles, California | Source: Getty Images
While the focus should've been on her new film, also starring Eddie Murphy and Pete Davidson, this particular hairstyle became the talking point of the night online. One comment added, "She looks too mature."

Keke Palmer attends the World Premiere of Amazon MGM Studios' "The Pickup" at Regal LA Live on July 27, 2025, in Los Angeles, California | Source: Getty Images
A third said, "The hair is giving bald." One person commented, "KeKe that hair! Omg No! Not workin! It looks like a hat?! KeKe needs a different stylist sumthin is off [sic]!"

Keke Palmer attends the World Premiere of Amazon MGM Studios' "The Pickup" at Regal LA Live on July 27, 2025, in Los Angeles, California | Source: Getty Images
Others had a problem with her gown, with one netizen writing, "The Dress is 0/10. Big no. It looks like a puddle." Criticism continued as someone noted, "Bra is missing, an essential piece of clothing."
On Reddit, one viewer shared, "I normally like Keke’s style but this feels off to me. The hair is too large and the necklace feels like it shortens her neck and overwhelms the rest." Another observed, "Something about the dress and hair style combination ages her greatly."
Someone else suggested, "I think its because the hair is very Ru Paul - that super synthetic voluminous style and the dress is somehow so drab considering you can see most of her body in it [sic]."
Another netizen argued, "The placement of the opaque part of the pattern makes her look saggy. It’s a really unflattering optical illusion."