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Jessica Simpson | Source: Getty Images
Jessica Simpson | Source: Getty Images

Jessica Simpson Goes Brunette — and Fans Say It May Be Her Best Hair Color Yet — Photos

Andrii Tykhyi
Oct 29, 2026 - 08:18 A.M.

Jessica Simpson has debuted a rich brunette hair transformation, prompting fans to call the darker shade her best look yet. The change comes as the singer embraces a new musical chapter and navigates personal changes, marking another step away from the signature blonde hair that defined much of her career.

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Jessica Simpson has spent decades being recognized for her blonde hair, but her latest transformation has fans seeing her in a new light. Her new brunette appearance has already sparked enthusiastic reactions, with some admirers convinced she may have found her most flattering hair color yet.

Celebrity colorist Rita Hazan unveiled Simpson's latest look in an October 27, 2026, Instagram post, offering a glimpse of a transformation that takes the singer further away from her familiar blonde appearance.

One admirer declared the brunette transformation a standout look for the singer. | Source: Instagram/ritahazan

One admirer declared the brunette transformation a standout look for the singer. | Source: Instagram/ritahazan

Rita Hazan Reveals Simpson's Dramatic Hair Transformation

Hazan, who has worked with Simpson on previous hair-color changes, shared the photo with a playful caption celebrating the singer's appearance. "You never need a reason to look hot ❤️‍🔥," Hazan wrote, crediting herself for the color and tagging Simpson.

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Jessica Simpson standing on the steps of her "American Idol" trailer while poking her tongue out, posted on May 18, 2025. | Source: Instagram/jessicasimpson

Jessica Simpson standing on the steps of her "American Idol" trailer while poking her tongue out, posted on May 18, 2025. | Source: Instagram/jessicasimpson

This time, Simpson's hair appears in a rich chocolate-brown shade, styled into loose, flowing waves. The deeper color creates a noticeable contrast with the blonde tones she has worn for years, while the waves give the finished look movement and dimension.

Jessica Simpson attends a 2025 event wearing a black embellished dress, layered necklaces, and her signature long blonde hair. | Source: Getty Images

Jessica Simpson attends a 2025 event wearing a black embellished dress, layered necklaces, and her signature long blonde hair. | Source: Getty Images

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Rather than cutting her hair into a different style, Simpson has maintained its length and made the transformation through color alone. The result is a noticeably different look for a singer whose blonde locks have long been part of her public image.

Fans Think This Could Be Her Best Hair Color Yet

The reaction to Hazan's post was enthusiastic, with commenters praising the brunette shade and expressing their preference for Simpson with darker hair.

Another commenter noted how the darker shade gives her a noticeably different appearance while offering her natural hair a break. | Source: Instagram/ritahazan

Another commenter noted how the darker shade gives her a noticeably different appearance while offering her natural hair a break. | Source: Instagram/ritahazan

One fan admired the new look, writing, "Gorgeous color 🙌" Another commenter made their preference clear, saying, "I love brown hair on her 🤎" A third admirer was equally enthusiastic, declaring, "ok this color is decadent 🤎🤎"

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But some reactions went beyond simply complimenting the shade. One fan suggested that the transformation could rank among Simpson's best beauty looks, writing, "Dare I say this is the best color @jessicasimpson has ever had? Another masterpiece, Rita!!! We need the deets. Obsessed."

Jessica Simpson expressing excitement over the fact that she performed on "American Idol," posted on May 19, 2025. | Source: YouTube/Access Hollywood

Jessica Simpson expressing excitement over the fact that she performed on "American Idol," posted on May 19, 2025. | Source: YouTube/Access Hollywood

Another commenter agreed, stating, "This is the best color she's ever had. ❤️" A separate fan echoed the sentiment, writing, "Best color she has ever had!"

One admirer also pointed out that changing her hair color could have benefits beyond the visual transformation, commenting, "Completely changes her. I love it. It also provides a break for her natural hair." Another fan was similarly impressed, declaring, "She looks better than ever here ❤️🙌"

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The comments suggest that Simpson's darker look has struck a chord with fans who have watched her experiment with different shades. And while the singer has not publicly explained what inspired this particular transformation, the response shows that many admirers are enjoying the change.

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From Buttery Blonde to a Deeper, More Natural Shade

Simpson's brunette transformation did not happen in isolation. Over the past year, the singer has gradually moved away from the brighter blonde color that became synonymous with her appearance.

In May 2025, Simpson debuted a softer blonde look during a special appearance on the Season 23 finale of American Idol. According to a People report on her hair transformation, she worked with Hazan to achieve a dirty-blonde shade with sun-kissed highlights.

Jessica Simpson singing passionately. | Source: YouTube/American Idol

Jessica Simpson singing passionately. | Source: YouTube/American Idol

Hazan described the result as "desert sunset blonde," explaining that the goal was to create something more natural than Simpson's usual buttery blonde. The colorist compared the effect to the hair of "a kid on the beach."

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Jessica Simpson after she finished her solo performance. | Source: YouTube/American Idol

Jessica Simpson after she finished her solo performance. | Source: YouTube/American Idol

The transformation took two hours to complete, and Hazan revealed that she used Glaze's Supergloss in Vanilla Lights to tone down brassiness in Simpson's highlights. According to the stylist, the product helped give the hair a rich, shiny finish while leaving it looking refreshed.

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At the time, Hazan said Simpson "loved" the result and was happy to try something new and youthful. The change offered a softer interpretation of the blonde look without abandoning it altogether.

A few months later, Simpson appeared to take another step toward a deeper shade. For her 45th birthday in July 2025, the singer posed in a sheer dress featuring a sparkling crisscross pattern, a silver glittering bra, and a black satin blazer coat. Although the outfit made a statement, her hair was another noticeable part of the look.

In the Instagram birthday photos, Simpson appeared to have moved toward a deeper, more natural-looking blonde that was considerably less bright than her signature bleached shade.

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The birthday look followed the May color change, when Hazan used Vanilla Lights to soften her highlights. Together, the appearances suggested that Simpson was becoming increasingly comfortable with darker, more natural-looking tones.

Her latest brunette transformation takes that progression further than either of those earlier looks. Instead of simply toning down the blonde, Simpson has embraced a much deeper chocolate-brown shade.

Simpson Has Experimented With Dramatic Hair Changes Before

Although her latest transformation is a noticeable departure from her familiar blonde appearance, Simpson has changed her hairstyle during other significant periods of her life.

One notable example came in 2006, following her split from singer Nick Lachey. Simpson cut her hair into a short bob, marking a dramatic departure from the longer styles associated with her at the time.

Looking back on the period in a WWD retrospective about her fashion and career, Simpson recalled the decision while promoting her last pop record.

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"This was press for my last pop record that I did. I had short hair; I just chopped it all off. I was going through a divorce, and I just said take it all off. I just wanted to wear something that was comfortable. I love the color."

The haircut was a significant change during a period when Simpson was navigating the end of her marriage and continuing to develop her career beyond music. Nearly two decades later, she is once again experimenting with her appearance, although her current reinvention extends well beyond her hair.

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Her Return to Music Is Bringing a Different Side of Simpson Into Focus

Alongside her evolving appearance, Simpson has been reconnecting with music after more than 15 years away from releasing music in the way she once did. In an interview with Parade, the singer described her return as an opportunity to rediscover herself and pursue her creative ambitions on her own terms.

Jessica Simpson performs on NBC's "TODAY" on July 23, 2025 in New York City. | Source: Getty Images

Jessica Simpson performs on NBC's "TODAY" on July 23, 2025 in New York City. | Source: Getty Images

"Coming back to music is coming back home to myself," Simpson told the publication via Zoom, a day after performing her new song "Fade" on Today. "And maybe, for the first time, [I'm coming back] in the way that I feel I deserve."

Jessica Simpson performs on NBC's "TODAY" on July 23, 2025 in New York City. | Source: Getty Images

Jessica Simpson performs on NBC's "TODAY" on July 23, 2025 in New York City. | Source: Getty Images

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One of her projects in 2025, Nashville Canyon, represents a different approach to making music. Self-produced and released independently, it is divided into two EPs, with the second part offering a more stripped-down, raw sound.

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Simpson has described the recording process as a return to her roots. Growing up in Texas as a preacher's daughter, she was surrounded by gospel, praise and worship music, which helped shape her early relationship with singing. "I'm a 45-year-old mom," she reflected in the interview. "I had to go back. I had to rediscover the child."

She also drew inspiration from blues musicians Jessie Mae Hemphill, Robert Johnson, and Sister Rosetta Tharpe, whose music helped her explore genres and styles she had not fully embraced during her earlier pop career.

Jessica Simpson performs on NBC's "TODAY" on July 23, 2025 in New York City. | Source: Getty Images

Jessica Simpson performs on NBC's "TODAY" on July 23, 2025 in New York City. | Source: Getty Images

Discussing Tharpe, Simpson recalled being struck by the musician's energy and talent. She described her as "this amazing Black woman that just [expletive] rocked out. It was beautiful," adding, "That was badass to me. And I was like, ‘Wow, I want to channel that energy.’"

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The singer explained that, during her earlier years as a pop star, she could perform R&B songs but did not always have the freedom to write them herself. She now feels that her music can more accurately reflect who she is.

"Back in the day as a pop star, you could sing an R&B song, but I wasn't allowed to write [one]. It didn't feel authentic to who I was, but I had a job to do. And even if that job was highly competitive, it taught me a lot. My purpose had to stay intact, or I would've been taken down. Nothing was ever good enough."

Jessica Simpson performs on NBC's "TODAY" on July 23, 2025 in New York City. | Source: Getty Images

Jessica Simpson performs on NBC's "TODAY" on July 23, 2025 in New York City. | Source: Getty Images

Heartbreak Has Become Part of Her Creative Journey

Simpson's return to songwriting has coincided with a difficult period in her personal life, which she has discussed candidly while reflecting on the experiences that influenced her latest music.

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In January 2025, the singer confirmed that she and her husband of 10 years, former NFL player Eric Johnson, were living separately. The couple, who share three children, addressed the situation in a statement emphasizing their family's privacy and their children's well-being.

In a statement shared with People, Simpson said, "Eric and I have been living separately, navigating [sic] a painful situation in our marriage," she revealed.

Simpson continued, "Our children come first, and we are focusing on what is best for them. We are grateful for all of the love and support that has been coming our way, and appreciate privacy right now as we work through this as a family."

Jessica Simpson and Eric Johnson at the opening of Bernie Taupin's art exhibit "Reflections" in Los Angeles, California on June 17, 2023. | Source: Getty Images

Jessica Simpson and Eric Johnson at the opening of Bernie Taupin's art exhibit "Reflections" in Los Angeles, California on June 17, 2023. | Source: Getty Images

In her Parade interview, Simpson discussed how the unexpected change affected her while she was recording in Nashville. She described the period as deeply confusing but said she did not want the heartbreak to prevent her from moving forward.

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"When I was in Nashville and recording, I was going through a really hard time, an unexpected change of life," she reflected. "I don't think I've ever been so confused. But I didn't let the confusion, the heartbreak, the negativity of that hold me back."

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The experience also influenced her perspective on love, forgiveness, and how she wanted to approach the next chapter of her life. "I choose love because if I chose to be resentful or if I chose to let the pain of it overwhelm me, I would fail," she said. "And so I had to choose love and loving people through their mistakes."

"If I'm going to love through my mistakes, I have to love others through their mistakes. And that really was probably the biggest lesson of all." Simpson said she wanted to develop compassion for the situation and remain strong for her children and family, including Johnson.

"I am a leader," she said. "I'm a mom. It is so important to bright-side the [expletive] out of things. I'm a very optimistic person, and I know everything happens for a reason, and I know the truth sets you free." She also described how "Fade," the first single from the second part of Nashville Canyon, helped her confront her emotions rather than avoid them.

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"I cannot hide from myself," she said. "I can't hide from this pain. I can't let it break me. I can bend a bit, but there is no breaking. I got to just let my heart grow. It has to become bigger. I have no other option." Simpson said she had not realized that making music about heartbreak could have such a therapeutic effect or help other people feel understood.

"I didn't get to ever do that through music," she said. "I didn't know I would be inspiring people through heartbreak. I just didn't." Her return to the stage has also allowed her to reconnect with listeners. During her recent Today performance, Simpson sang "Fade" and "Blame Me" alongside earlier hits, including "I Think I'm in Love With You" and "With You."

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She said the new arrangements stripped away some of the elements that had made her earlier music feel manufactured, allowing the songs to take on a different character. Performing in front of an audience again was particularly meaningful.

"To watch people's faces light up was everything," she said. Simpson also reflected on the importance of finding peace amid difficult circumstances. "I know that everything that is dark right now is trying to hold me back and is trying to make me feel fear," she said. "I choose to seek peace."

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From the softer blonde she debuted in May 2025 to the deeper tones of her birthday look and now a rich brunette shade, Simpson's hair journey has steadily moved away from the bright blonde that once defined her appearance.

Her latest transformation is her most noticeable shift yet, and fans have already made their feelings clear. While Simpson has not explained whether the brunette color is intended to mark a new chapter, the reaction to Hazan's post suggests that many admirers would be happy to see her keep it.

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With her musical comeback and personal reinvention unfolding alongside her changing appearance, Simpson seems to be exploring a version of herself that feels increasingly authentic to her.

As Simpson continues to draw attention with her changing appearance, her social media posts have also given fans plenty of other family moments to talk about, including one birthday celebration when it was her youngest daughter's expression, rather than the birthday boy, that stole the spotlight.

A netizen's comment about Jessica Simpson's daughter Birdie Mae Johnson's expression while taking a photo at Six Flags with the family, from a post dated July 1, 2025 | Source: Instagram/jessicasimpson

A netizen's comment about Jessica Simpson's daughter Birdie Mae Johnson's expression while taking a photo at Six Flags with the family, from a post dated July 1, 2025 | Source: Instagram/jessicasimpson

On July 1, 2025, Simpson posted a series of photos celebrating her son's 12th birthday, but one image from their Six Flags trip stood out. While the moment was meant to spotlight the birthday boy, Ace Knute Johnson, it was his six-year-old sister Birdie Mae Johnson's face that quickly stole attention online.

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The Instagram post featured a carousel of throwback images, silly selfies, and playful memories highlighting Ace's life and birthday celebration. In one image, there was a box of donuts spelling out "Happy Birthday Ace."

A box of donuts that spell "Happy Birthday Ace" from Jessica Simpson's tribute to her son, Ace Knute Johnson, dated July 1, 2025 | Source: Instagram/jessicasimpson

A box of donuts that spell "Happy Birthday Ace" from Jessica Simpson's tribute to her son, Ace Knute Johnson, dated July 1, 2025 | Source: Instagram/jessicasimpson

Jessica, 43, also wrote a beautiful caption, detailing how Ace brings light and love into her life. She described him as naturally talented, full of heart, and proudly called him "Ace the Great."

Jessica Simpson and her son, Ace Knute Johnson doing silly faces for the camera, from a post dated July 1, 2025 | Source: Instagram/jessicasimpson

Jessica Simpson and her son, Ace Knute Johnson doing silly faces for the camera, from a post dated July 1, 2025 | Source: Instagram/jessicasimpson

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Other photos featured a trip to Six Flags, but it was a group photo with Jessica, Ace, Birdie, and 13-year-old Maxwell Drew Johnson — all of whom she shares with former NFL player Eric Johnson— that drew the most attention.

Jessica Simpson and her children, Maxwell Drew and Ace Knute Johnson plus a friend shown in a rollercoast souvenir picture from a trip to Six Flags, from a post dated July 1, 2025 | Source: Instagram/jessicasimpson

Jessica Simpson and her children, Maxwell Drew and Ace Knute Johnson plus a friend shown in a rollercoast souvenir picture from a trip to Six Flags, from a post dated July 1, 2025 | Source: Instagram/jessicasimpson

While the older two children smiled brightly, Birdie had a big frown. The little girl was standing right in front of her mother with a stance that also seemed like she was peeved. Although she was holding souvenirs from the trip, her mood was clear.

Jessica Simpson and her children, Maxwell, Ace, and Birdie Mae Johnson, posing in front of the Six Flags sign, from a post dated July 1, 2025 | Source: Instagram/jessicasimpson

Jessica Simpson and her children, Maxwell, Ace, and Birdie Mae Johnson, posing in front of the Six Flags sign, from a post dated July 1, 2025 | Source: Instagram/jessicasimpson

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Commenters quickly took to Instagram to point out the youngest child's visible displeasure. One person wrote, "Little one is not having any of it 😅 lol."

Jessica Simpson and her daughter, Birdie Mae Johnson, walking while holding hands at Six Flags, from a post dated July 1, 2025 | Source: Instagram/jessicasimpson

Jessica Simpson and her daughter, Birdie Mae Johnson, walking while holding hands at Six Flags, from a post dated July 1, 2025 | Source: Instagram/jessicasimpson

Another added, "Happy Birthday, bud!!! Birdie was not having that family shot! Bless her! 😂😂😂." One netizen simply wrote, "Happy birthday Ace!! 🥳🥳🥳 heal quickly little Birdie [sic]."

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The curiosity only grew with more observations. One fan commented, "WHY IS BIRDY [sic] MAD? HAPPY BDAY ACE❤️❤️." Another netizen wrote, "The littles one frown lol [sic]!"

Jessica Simpson and her daughter, Birdie Mae Johnson, at a party, from a post dated March 31, 2025 | Source: Instagram/jessicasimpson

Jessica Simpson and her daughter, Birdie Mae Johnson, at a party, from a post dated March 31, 2025 | Source: Instagram/jessicasimpson

Someone noted, "Birdie in the middle picture is every youngest child!" One commenter summed it up with, "Happy Birthday and omg [sic] 😱 Birdie looks so over it."

Jessica Simpson's daughter, Birdie Mae Johnson, posing for the camera, from a post dated March 31, 2025 | Source: Instagram/jessicasimpson

Jessica Simpson's daughter, Birdie Mae Johnson, posing for the camera, from a post dated March 31, 2025 | Source: Instagram/jessicasimpson

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That carousel featuring so many family moments isn't rare. Jessica regularly shares photos of her kids, and her Instagram is filled with memories that show each of them in their own light.

Jessica Simpson's daughter, Birdie Mae Johnson, posing with an ice cream cup, from a post dated March 31, 2025 | Source: Instagram/jessicasimpson

Jessica Simpson's daughter, Birdie Mae Johnson, posing with an ice cream cup, from a post dated March 31, 2025 | Source: Instagram/jessicasimpson

On March 31, she celebrated Birdie's birthday with a carousel of videos and photos, along with a detailed caption describing her daughter's unique spirit. "Birdie is a one of a kind [sic] personality that can make the sun always shine and the moon beam on your every dream," Jessica wrote.

Jessica Simpson holding her daughter, Birdie Mae Johnson, from a post dated March 31, 2025 | Source: Instagram/jessicasimpson

Jessica Simpson holding her daughter, Birdie Mae Johnson, from a post dated March 31, 2025 | Source: Instagram/jessicasimpson

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Furthermore, the singer described her daughter as full of energy and creativity. She said Birdie loves to sing, dance, make things, and practice gymnastics.

She also enjoys playing tennis and using her imagination. According to Jessica, she's always on time, great on the trampoline, and confident on the monkey bars.

Jessica Simpson's daughter, Maxwell Drew and Birdie Mae Johnson, posing for the camera, from a post dated March 31, 2025 | Source: Instagram/jessicasimpson

Jessica Simpson's daughter, Maxwell Drew and Birdie Mae Johnson, posing for the camera, from a post dated March 31, 2025 | Source: Instagram/jessicasimpson

The proud mother ended her tribute with, "She is an emotional feeler that lets you know exactly how much and why. Birdie Mae is my soul child, beltin’ SONGBIRD and is always on the BRIGHTEST SIDE OF LIFE!!!"

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On April 19, Birdie appeared again on Jessica's Instagram, but this time, they were in matching yellow mother-daughter swimsuits. In other photos, the singer modeled clothes from her own clothing line, but the first image focused on her daughter. Additionally, the caption highlighted her kids.

Jessica Simpson posing while wearing clothes from her Jessica Simpson Style line, from a post dated April 11, 2025 | Source: Instagram/jessicasimpson

Jessica Simpson posing while wearing clothes from her Jessica Simpson Style line, from a post dated April 11, 2025 | Source: Instagram/jessicasimpson

"Being on set with my Birdie was so special!" Jessica wrote, adding how meaningful it was to see her children in front of the camera, and how she loved watching their confidence and playful spirit shine through. Birdie, in particular, embraced the spotlight and enjoyed every moment of being at the center of it all.

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On June 3, she posted a joyful photo with Maxwell, where mother and daughter looked beautiful together with their matching blonde hair. The caption said, "Let the good times roll into the 7th grade my beautiful Maxwell Drew 🎓✨💛."

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A few days later, Birdie returned to the feed dressed in a cowgirl outfit — wearing a brown hat, red boots, and a pink outfit. "Boy howdy...someone knows how to Cowgirl up and her name is Birdie Mae 🥰," Jessica wrote.

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And on June 17, she posted a quiet, candid moment showing Birdie asleep on her chest while they were resting on a couch. The caption simply read, "mornin' snuggles 💛🥰."

Jessica Simpson's online presence offers glimpses of both her family life and her evolving personal style. Whether she's celebrating her children, sharing everyday moments, or unveiling a darker hair color that has fans calling it her best look yet, Simpson continues to give followers plenty to talk about.

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